
Key takeaways
- For almost every building quality, a way already exists to make it visible, except for digital infrastructure.
- IT-Label does not reinvent the label, but applies a proven principle to a part of real estate that is becoming increasingly important.
- Digital quality is building quality and belongs alongside energy, sustainability and comfort as part of the delivery level.
- It is not a competitor of existing labels, but a supplement, and it aligns with the IT-label classification from PREMIUM to SHELL.
- For quick insight there is the IT-Label Pre-Inspection, for transactions the Digital Due Diligence.
For almost every important aspect of real estate, a way now exists to make quality visible. We assess energy performance, sustainability, health, comfort, installations, safety and technical condition. We consider that completely normal. For most of these subjects there is a label, a report or a form of due diligence.
But as soon as digital infrastructure comes up, we often fall back on a single line in a brochure: fiber available. Usually nothing more is stated. While that sentence says almost nothing about what a building can actually handle.
The question that then arises is simple. How complete is our assessment of real estate really, if we do not know what a building can handle digitally?
IT-Label is not a strange concept
The principle behind IT-Label is not new. It is exactly the same principle that the real estate market has been applying for years. The market wants to translate complex technical information into something understandable, comparable, objective and practically applicable. That is the reason labels and certifications exist.
So the special part is not the fact that another label is being added. The logical part lies in the fact that an essential component of the building has until now barely been structurally translated into an understandable delivery level.
IT-Label does not reinvent the label. It applies a proven principle to a part of real estate that is becoming increasingly important. Anyone who wants to know what lies behind it can find an explanation of what the IT-label exactly is.
The existing landscape of labels
Look at the instruments that are already part of real estate today. The energy label, BREEAM, WELL, inspection and survey reports, structural due diligence, technical due diligence and sustainability reports. Each one an established way to say something about a building.
These instruments all have a similar function. They make invisible or complex building quality visible. They translate technology into something an owner, tenant or investor can work with.
And then comes the logical step. Digital quality is also building quality. The difference between these instruments and the IT-label is addressed in our overview of building standards such as ISO, NEN, WELL and BREEAM.
What is currently missing?
Traditional labels usually do not fully answer a number of questions. And these are precisely the questions that determine whether a building is usable for a modern user.
- Is fiber actually available, and which providers are present?
- What is the capacity, and is there redundancy?
- How old is the internal data cabling, and is CAT6, CAT6A or fiber present internally?
- How are the MER and SER set up, and how is physical access to digital equipment arranged?
- Is the wifi infrastructure prepared, and is the infrastructure scalable?
- Can the building support IoT and smart building applications, and is it prepared for increasing data consumption?
- Is it clear who is responsible for what?
This is not peripheral information. This directly affects the usability of modern real estate. Without answers to these questions, an assessment remains incomplete.
The real estate market measures almost everything. Except what a building can handle digitally.
Curious about your building's IT-label?
Discover how your property scores on digital infrastructure.
Request IT-labelThe digital layer is no longer a luxury
Ten or fifteen years ago this need was smaller. Today organizations depend on cloud, video conferencing, SaaS, cybersecurity, AI, IoT, access control, camera technology and smart building installations. Dependence on a stable and fast connection is no longer the exception, but the norm.
Buildings themselves are also becoming more digital. Sensors, monitoring and management systems run on the same infrastructure. IT is no longer only supportive to the user. IT is increasingly becoming part of how the building itself functions, as we explore further in the piece on smart building technology.
From building quality to a complete delivery level
A building has several performance layers. Energy answers how energy efficient the building is. Sustainability concerns design and management. Health and comfort concern how pleasant the building is for users. Technology concerns installations and structural components. And the digital layer answers the question: what can the building handle digitally?
IT-Label does not add a competing layer. It fills a missing layer. Other labels tell part of the story. IT-Label makes the digital part visible.
The puzzle of future-proof real estate is almost complete. Digital infrastructure is the piece that is still too often missing. You can rate a building excellently on energy, sustainability and comfort, but if the digital foundation is not right, an essential part of the digital delivery level is still missing.

Aligning, not competing
IT-Label does not pretend to replace other labels. On the contrary. It should be able to exist alongside existing instruments. Energy label plus sustainability plus comfort plus digital delivery level together provide a more complete picture.
The energy label is a recognizable example. Everyone now understands why energy performance must be made visible. But an energy efficient building is not automatically digitally future-proof, well connected, redundant, cyber resilient or AI-ready. The energy label tells how the building handles energy. IT-Label tells what the building can handle digitally. These worlds are also becoming intertwined through sensors and monitoring, something we explain further in IT-label versus energy label.
The same applies to BREEAM and WELL. These make broader qualities visible. IT-Label should not stand opposite them as a competitor, but provides additional insight into the digital usability quality. Sustainable, healthy and digitally future-proof are three different questions. A modern building must be able to answer all three. Because a building is too complex to capture in a single figure.
Curious about your building's IT-label?
Discover how your property scores on digital infrastructure.
Request IT-labelDue diligence already proves the need
In transactions, risk research has long been common practice. There is financial due diligence, legal due diligence, technical due diligence and environmental due diligence. Investors find it entirely normal to carry out these investigations separately.
The logical addition is Digital Due Diligence. If digital infrastructure is becoming increasingly important for lettability and use, why would you not investigate it separately upon purchase or investment? That is not a strange expansion, but a logical development of existing risk assessment.
Two offices that are equal on paper
Take two comparable offices. Both have a good energy label, comparable floor area, the same rent and modern installations. Equivalent on paper.
Building A has fiber, CAT6A, redundancy, a well-organized MER and SER and up-to-date documentation. Building B has outdated cabling, unknown patch cabinets, a single connection and hardly any documentation. Are these buildings really equivalent for a modern user?
Existing real estate data often does not make this difference visible. That is where the role of IT-Label lies. A label does not arise because someone would simply like another certificate. It arises because the market needs new information.
Not a box-ticking exercise
The goal is not to create an additional administrative layer. The goal is understandable information, fewer surprises, better decision-making, clear responsibilities, better comparison of buildings and insight before investment or lease. Not a label for the sake of the label. Insight you can actually use.
The need differs per situation. The Pre-Inspection provides quick insight into the existing situation. The IT-Label Certification makes the digital delivery level structurally visible. And Digital Due Diligence is intended for more in-depth research around purchase, sale or investment. Always the same logic that real estate already knows: first investigate, then assess, then decide.
Put the digital layer on the agenda
IT-Label does not need to be unique to be relevant. Its strength lies precisely in the fact that it aligns with a way of thinking the real estate market already knows. We measure energy, we assess sustainability, we investigate technology and we look at health and comfort. Now it is time to also make visible what a building can handle digitally.
The last piece of the puzzle is not new. It was simply still missing. IT-Label, together we make visible what is now still invisible.
Do you want to know what your building can handle digitally? Start with an IT-Label Pre-Inspection, a Certification or a Digital Due Diligence via www.it-label.com. More background can be found in our knowledge base.


