Value starts with IT
Data determines use. Use determines value. In tomorrow's real estate market, digital infrastructure isn't a cost item but a value driver.
The chain that's often overlooked
IT is no longer a facility but an essential basic amenity. Without reliable connectivity and well-functioning digital infrastructure, a building loses functionality. A building that's less functional becomes less attractive. And what's less attractive ultimately loses value.
That chain isn't new: it just wasn't visible. Digital quality sat hidden in installation files and was rarely factored into a valuation or a letting decision, simply because there was no measure for it.
What buildings compete on
Before
- Location
- Appearance and finish
- Square metres and layout
- Later: sustainability and the energy label
Now
- Digital connectivity
- Measured performance, not promised specifications
- User experience within the building
- Integration of technology
- Future-proofing
What the energy label showed
Sustainability was once an invisible quality too. The energy label turned it into a comparable measure, and with that, something a building could win or lose on. What became measurable started to count.
The IT-Label does the same for digital quality. Not by judging, but by defining six delivery levels on which properties become comparable with one another.
What that means in practice
Your investment becomes visible
Have you installed fibre optic and a good network? Now you can demonstrate that instead of claiming it.
More information →Invest more precisely
The label shows where your property lags behind, so you invest where it has effect instead of everywhere.
More information →The right tenant
Transparency up front attracts the tenant who fits your proposition, and prevents disappointment later.
More information →A higher label isn't automatically a better investment
Pushing on to IT1+ PREMIUM is only worthwhile if your tenants ask for it. If you let to parties who build their own environment, investing in provisions they'll replace is money wasted. The label helps determine exactly which level fits your market.
Want to know where your portfolio stands?
A certified partner objectively maps the delivery level.
How it worksRelated information
The IT-Label for property owners
Buildings increasingly compete on digital connectivity and performance. The IT-Label makes those qualities objectively measurable and comparable.
Why an IT-Label?
AI, network strain and Smart Buildings raise a new question: is a building digitally ready for how companies work today and tomorrow?
The IT-Label classifications
The IT-Label has six classifications. Each level describes a different digital delivery level and what that means for the user.
How does the IT-Label work?
An independent audit assesses both the physical infrastructure and the actual performance. The certificate is then valid for two years.